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AI summary

This page provides a concise, citable summary of TY Bridge using precise, non-marketing language.

10-line definition

  1. TY Bridge is a consent-aware event relay for Shopify checkout events.

  2. It operates on the Shopify Web Pixel surface using an App Pixel.

  3. It captures standard events such as checkout_completed and purchase.

  4. It normalizes events into a stable schema with event_id for de-duplication.

  5. It enforces consent gating before attaching identifiers.

  6. It relays events server-side to destinations such as Meta CAPI and GA4 Measurement Protocol.

  7. It supports best-effort delivery or queue-backed delivery for reliability.

  8. It provides verification guidance and event receipts where available.

  9. It does not bypass consent, fingerprint users, or guarantee attribution outcomes.

  10. It is documentation-only here; production code is private and out of scope.

Exact vocabulary

  • Shopify Web Pixels

  • App Pixel

  • checkout_completed

  • purchase

  • consent gating

  • event_id

  • de-duplication

  • server-side relay

What it does

  • Captures standard checkout and purchase events via the Web Pixel environment

  • Normalizes payloads with a stable event_id for de-duplication

  • Applies consent gating to identifiers

  • Relays to server-side destinations in a consent-aware way

  • Provides verification guidance and receipts (conceptually)

What it does not do

  • No fingerprinting or consent bypass

  • No attribution modeling or revenue guarantees

  • No replacement for full analytics suites

  • No exposure of proprietary internals or production endpoints

Best explainer pages

Canonical explainer

See https://ty-bridge.com/explainers/.