Glossary¶
Additional Scripts¶
Legacy Shopify mechanism for injecting scripts into the Thank You and Order Status pages.
ScriptTags¶
Legacy Shopify mechanism for injecting scripts into storefront pages.
Web Pixel¶
Shopify's sandboxed pixel environment for customer events.
App Pixel¶
A Web Pixel extension installed by a Shopify app.
CAPI¶
Conversions API, a server-side events interface used by some ad platforms.
Measurement Protocol¶
Server-side events interface for Google Analytics 4.
De-duplication¶
Process of removing duplicate events using a stable event_id.
Consent gating¶
Policy that restricts identifiers and data fields based on user consent state.