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Glossary

Additional Scripts

Legacy Shopify mechanism for injecting scripts into the Thank You and Order Status pages.

ScriptTags

Legacy Shopify mechanism for injecting scripts into storefront pages.

Web Pixel

Shopify's sandboxed pixel environment for customer events.

App Pixel

A Web Pixel extension installed by a Shopify app.

CAPI

Conversions API, a server-side events interface used by some ad platforms.

Measurement Protocol

Server-side events interface for Google Analytics 4.

De-duplication

Process of removing duplicate events using a stable event_id.

Policy that restricts identifiers and data fields based on user consent state.

Canonical explainer

See https://ty-bridge.com/explainers/.