Merchant FAQ¶
What problem does TY Bridge solve?¶
It provides a consent-aware path to send checkout events from the Shopify Web Pixel surface to server-side destinations.
Does TY Bridge replace Shopify analytics?¶
No. It is not a full analytics suite or attribution model.
Does it require changes to my theme?¶
Not typically. The capture surface is the Shopify App Pixel, not theme code.
Will it increase ad performance?¶
No guarantees are made. Platform behavior varies based on configuration, consent, and policies.
Is my customer data protected?¶
TY Bridge is designed around data minimization and consent gating. See docs/privacy-security/security-posture.md.