Common misconfigurations¶
These are frequent causes of missing or inconsistent attribution.
Destination configuration¶
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Wrong pixel ID, measurement ID, or advertiser ID
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Multiple destinations configured with mismatched IDs
Consent and privacy¶
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Consent denied or misclassified (marketing vs analytics)
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Consent banner not firing before pixel events
De-duplication¶
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event_id missing or unstable between client and server
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Multiple events with the same order_id but different event_id
Environment and tooling¶
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Ad blockers or strict browser privacy settings
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Using reports instead of Test Events or DebugView during setup
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Staging domains not included in destination allowlists